Which one of the following best describes the term "greenwashing"?

(a) Conveying a false impression that a company's products are eco-friendly and environmentally sound

(b) Non-inclusion of ecological/environmental costs in the Annual Financial Statements of a country

(d) Making mandatory provisions for environmental costs in a government project/programme

APEDIA

UPSC Prelims

2022 • 05 Jun, 2022 • Paper-1

Which one of the following best describes the term "greenwashing"?

Correct Answer

(a) Conveying a false impression that a company's products are eco-friendly and environmentally sound

Concept Definition: "Greenwashing" is a highly deceptive, sophisticated marketing and PR strategy widely employed by modern corporations to deliberately mislead......

💡 Analysis & Explanation

Concept Definition ▼

"Greenwashing" is a highly deceptive, sophisticated marketing and PR strategy widely employed by modern corporations to deliberately mislead everyday consumers and the general public regarding their actual environmental practices.

Operational Tactic ▼

It fundamentally involves a company spending significantly more time and money heavily claiming or advertising to be "green," sustainable, or eco-friendly, rather than actively implementing truly sustainable, environmentally sound business practices on the ground. It creates a completely false, manufactured impression of ecological responsibility.

Conclusion ▼

Consequently, Option A stands out as the precise, universally accepted, and accurate definition of the corporate practice known as greenwashing.

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Which one of the following best describes the term "greenwashing"?