To mark the next phase of economic collaboration, the Ministry of Commerce & Industry has launched the business case studies compendium titled “Pitch Perfect Australia-India: Perfect Conditions for a $100 Billion Partnership”. Launched at the Indian Institute of Foreign Trade (IIFT), Delhi Campus, this publication documents real-world journeys of companies operating across both nations, aiming to serve as a practical resource for policymakers, industry leaders, and academia to deepen the strategic relationship.
Jointly developed by the Indian Institute of Foreign Trade (IIFT) and Newland Global Group.
Captures lessons, growth strategies, and market-entry experiences from 30 organizations.
Designed to strengthen and enhance the gains of the India–Australia Economic Cooperation and Trade Agreement (ECTA).
Highlights IIFT's role (est. 1963) in bridging research and practice for India’s global business engagement.
The compendium is not just a report but a strategic tool designed to foster informed dialogue on bilateral trade.
- Evidence-Based Insights: Commerce Secretary Shri Rajesh Agrawal noted that the case studies provide evidence on how trade agreements translate into real opportunities for business growth.
- Target Partnership: The title of the compendium sets an ambitious tone, aiming for "Perfect Conditions for a $100 Billion Partnership."
- Practical Resource: It serves as a guide for identifying opportunities and addressing challenges in cross-border collaborations.
Mr. Philip Green OAM, the Australian High Commissioner to India, praised the initiative, emphasizing that platforms bringing together academia, government, and industry are vital for the relationship. Prof. Rakesh Mohan Joshi, Vice Chancellor of IIFT, highlighted the value of turning real business journeys into learning resources.
Source: Press Information Bureau (PIB) Date: 06 FEB 2026
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