SAIL Announces "सेल-e-BRATION": A National Creative Contest on MyGov

The Steel Authority of India Limited (SAIL), a premier Maharatna public sector entity under the Ministry of Steel, has partnered with MyGov to initiate a nationwide creative competition titled “सेल-e-BRATION: Steel Built India, SAIL Built Trust.” Launched on January 30, 2026, this campaign invites citizens across India to demonstrate their creative storytelling abilities through digital mediums such as video reels, cinematic narratives, and communicative advertisements, highlighting the deep connection between steel and the nation's spirit.

Fostering an Emotional Bond

The primary goal of the "सेल-e-BRATION" initiative is to emphasize SAIL's indispensable role in the everyday lives of Indians. The campaign aims to position the brand not just as an infrastructure builder but as a "reliable friend," fostering a deeper emotional "Steel-to-Soul" bond by showing how it protects and supports the nation's citizens.

Themes for Participation

Participants are encouraged to create content based on four distinct narratives:

• Building India’s Big Dreams: Focusing on massive infrastructure like railways and bridges.
• Shield & Star: Highlighting contributions to national defense and space exploration.
• Community Impact: Showcasing SAIL's presence in education, healthcare, and sports.
• Products Everywhere: Illustrating SAIL as an invisible companion in daily life, homes, and offices.

To recognize and encourage creative talent in India, the top five contest winners will receive significant rewards:

• A cash prize of ₹10,000 each.
• An official Letter of Appreciation and Certificate from SAIL.
• National spotlight features across all official SAIL social media platforms.

This information is based on a press release from the Ministry of Steel via PIB Delhi. For full details and participation, visit the official links below:

Official Press Release: PIB Release ID 2221250

MyGov Contest Link: Participate Here